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BlackBerry launches new cheaper plan in 15 circles


May 1, 2013-Smartphone maker BlackBerry on Tuesday launched a plan offering all its services for Rs 129 per GB in 15 mid- and low-revenue generating circles, including Uttar Pradesh, Tamil Nadu and Rajasthan, targetting a deeper penetration in these regions.

The monthly plan would be available on the network of Aircel, Idea Cellular and Vodafone, BlackBerry India’s Director for Commercial Relationship, Hitesh Shah said.

However, in metros and top four telecom circles of Gujarat, Andhra Pradesh, Maharashtra and Karnataka, the plan is limited to use of BlackBerry Messenger only.

“We are trying to get deeper into market with affordable plans. For 15 telecom circles which excludes metros and category A circles, BlackBerry will offer consumer access to all BlackBerry Services for Rs 129 limited up to 1 GB,” Shah said.

bb-505_110912065916_050113121213The company will offer all BlackBerry services like to email, BlackBerry Messenger, instant messaging, social networking, Internet browsing, as well as access to the BlackBerry World application store.

The plan is for BlackBerry OS 7 smartphones in the country which include BlackBerry Curve 9220, BlackBerry Curve 9320, BlackBerry Bold 9990, BlackBerry Bold 9 smartphone models.

“For Corporate users, in addition to the above services, they can also deploy BES Express at zero cost of Software license to enable corporate email access even on employee owned BlackBerry devices,” BlackBerry India’s Director for Enterprise Sales, Sunil Lalvani said.

The circles where the plan has been launched are: West Bengal (excluding Kolkata), Assam, Bihar, Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala, Madhya Pradesh, North East, Orissa, Punjab, Rajasthan, Tamil Nadu (excluding Chennai), Uttar Pradesh West and Uttar Pradesh East.