New Delhi, February 13, 2013-After Salman Khan replaced Akshay Kumar in Thums Up ad last year, Mountain Dew has replaced Salman with Hrithik as its brand ambassador after the firm ended its deal with the Dabangg star.
PepsiCo India said it has roped in Hrithik Roshan as its new brand ambassador for its soft drink Mountain Dew.
“We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumers,” PepsiCo India Category Director-Flavours, Ruchira Jaitly said in a statement.
The company had earlier appointed Salman Khan as the brand ambassador for the brand in 2011 for a one year period.
This is the latest deal bagged by Hirthik who endorses many brands including Hero, Acer, iBall and Liberty.
Last year, he also bagged a big endorsement deal with the Swiss watch brand, Rado.
