KUALA LUMPUR, May 28 – The 14th Malaysian International Food and Beverage Trade Fair (MIFB 2013), aims to generate RM120 million in business deals from the RM102.3 million last year.
The event, organised by Sphere Exhibits Malaysia Sdn Bhd, will be held at the Putra World Trade Centre here from June 6-8.
Its general manager, Gerald Lum said the trade fair this year is expected to attract 23,000 trade visitors compared to 21,000 in 2012.
“We have signed up over 350 exhibitors from 22 countries, and more are expected to do so,” he told a press conference here today.
He said apart from major local industry players, the MIFB 2013 has also received overwhelming international response from Brazil, Bangladesh, China, India, Poland, Sri Lanka, Thailand, Taiwan and Turkey.
To further enhance the programme, MIFB 2013 will be presenting a special Wine Zone, themed, “Taste the Wine, Travel the World”, featuring more than 50 types of wines from all over the world.
“Although this is a trade fair, we also have a lifestyle angle towards it,” he added.
Other highlights of the exhibition includes the Agro-Bio Business Conference, Walk-the-World Country Pavilions, Thematic Displays, Food Insights, and one-on-one business matching sessions.
-BERNAMA
