SINGAPORE, Aug 2- Vertu, the world’s leading manufacturer of high-end luxury mobile phones, has announced the launch of the limited edition VERTU Ti Ferrari.
The exclusive handset combines Vertu’s pioneering design, modern technology and luxury services with bespoke Ferrari materials and specially curated Ferrari content; only 2013 of these luxurious and handcrafted VERTU Ti Ferrari phones will be released.
In a statement, the company said the Vertu design team worked closely with Ferrari Design Director Flavio Manzoni in developing the concept for the VERTU Ti Ferrari, and took design cues from the ergonomic lines of the Ferrari F12berlinetta, which is reflected in the shape of the phone.
Authentic Ferrari materials have also been integrated into the design, lending both luxury experience as well as functional benefit; the handset is wrapped in the same finely stitched Ferrari leather that adorns the car’s cabin, whilst the handset pillow features the distinctive Ferrari carbon weave using coloured AlutexTM composite.
Metal elements of the phone are protected by a Diamond Like Coating (DLC) similar to that used to protect the engine components of the F12berlinetta.
As implied by the name, the value of such coatings accrues from its ability to provide hardness and wear resistance that renders it virtually scratch-proof.
Vertu Chief Executive Officer Massimiliano Pogliani said: “We continue on our on-going commitment to offering our customers an intriguing insight into the exciting world of Ferrari,”.
The VERTU Ti Ferrari features a Ferrari app, unique to Vertu, which consolidates content from the world of Ferrari into a single place.
A live feed from the Ferrari Magazine website delivers new Ferrari content as soon as it is available alongside all Ferrari social media channels — Facebook, Twitter and YouTube.
In addition, a Ferrari dealership locator delivers a list of nearby Ferrari dealerships, as well as authorised garages and service centres, to ensure worldwide access to Ferrari wherever the customer may be.
These bespoke Ferrari features are accompanied by Vertu CONCIERGE and Vertu LIFE; a range of uniquely curated services, providing Vertu owners with instant, personalised news, information and assistance wherever they may be in the world.
The VERTU Ti Ferrari application is available in English, Italian and Chinese, and features a Ferrari inspired home-screen clock, four specially created ringtones and eight Ferrari wallpapers.
Meticulously crafted from the most luxurious of materials, ther VERTU Ti Ferrari is built by a single Vertu craftsman, whose signature is engraved in the handset as an assurance of Vertu’s commitment to quality.
All of Vertu’s products are handmade at their manufacturing facility in Hampshire, England, where a workforce of over 500 people designs, assembles and markets the phones.
– BERNAMA
