ABU DHABI, Sept 4 – Etihad Airways, United Arab Emirates’ (UAE) national airline, launched a new Arabic Twitter account to engage with the Arabic-speaking community on the popular social media platform, Emirates News Agency (WAM) reported.
The new account is one of the first Twitter accounts in the airline industry solely dedicated to tweeting in the Arabic language.
Etihad Airways’ Chief Commercial Officer, Peter Baumgartner, said: “We look forward to providing Arabic-speaking fans with tailored information consisting of latest news, exclusive offers and competitions on our new Arabic Twitter account.
“Etihad Airways is committed to Arabic-speaking audiences across its variety of communication channels. We encourage Twitter followers to ask questions in Arabic through the new Twitter account where an online customer service team will offer assistance 24 hours a day, seven days a week.”
The airline’s existing Arabic Facebook page has already attained nearly 60,000 global fans, making it as the airline industry’s most popular Facebook page, posting updates in Arabic only.
Etihad Airways has over 714,000 fans across all its Arabic and English social media channels, consisting of Facebook, Twitter, Google+, LinkedIn, YouTube and Instagram. Online customer service is also being provided on these channels 24 hours a day.