SEPT 28- Team India’s batting sensation, Virat Kohli, has been a huge hit with the youngsters – thanks to his quick rise in the international cricket over the past few years. An eye candy for the domestic and international brands, the Delhi lad is all set to surpass the incumbent Indian skipper MS Dhoni and master blaster Sachin Tendulkar in the endorsement earnings.
Team India’s vice-captain, who seems to be the most comfortable young gun on screen, has reportedly signed a Rs.10-crore per year deal with German sports goods giant, Adidas.
The 24-year-old cricketer will be seen endorsing Adidas’ apparel and shoes as per his three-year contract. Sachin Tendulkar was the face of Adidas shoes for quite some time in India but it seems that the master blaster’s age is finally catching up on his endorsements.
According to the TOI reports, the right-hander has also struck a Rs.6.5 crore a year deal with a popular tyre brand that had Tendulkar and Steve Waugh as its ambassadors.
The new deals will help Team India’s probable future captain to beat the likes of MS Dhoni and Sachin Tendulkar in terms of annual earnings per brand endorsement.
With these two deals in his kitty, Kohli is set to take on the big players with an increase in his annual earnings from last year’s Rs.40 crore in endorsements. He is currently the face of 13 brands including Pepsi, Toyota and Cinthol deodorants.
The Indian skipper MS Dhoni has been the undisputed king in the endorsement arena for quite sometime now, but Kohli is making up for the lost time quickly. While Dhoni connected well with the masses, Kohli has a more urban appeal which is ideal for a lot of brands today.
INDIA TODAY
