KUALA LUMPUR, July 24 – The Malaysia Convention & Exhibition Bureau(MyCEB) has ventured into the Chinese entertainment segment to attract more international visitors to Malaysia.
Its Chief Executive Officer Zulkefli Sharif said in this regard, the S.H.E’s – the foremost girl’s group in Asia from Taiwan – 2gether 4ever World Tour 2013 on July 20 at Stadium Putra here, was the pioneer initiative.
“The support extends our reach to targets, specifically from Greater China and around the South East Asia region like Singapore, Indonesia and Thailand.
“Malaysia is increasingly recognised as a destination hub for major events and the support for the S.H.E concert, will complement the Ministry of Tourism and Culture and Tourism Malaysia’s promotional campaign for Visit Malaysia Year 2014,” he added in a statement.
This new initiative in expanding MYCEB’s market penetration is also in line with the Ministry of Tourism and Culture’s objective of attracting more international visitors to Malaysia.
The S.H.E concert was supported by Malaysia Major Events, a division of MYCEB, an agency under the Ministry of Tourism and Culture.
– BERNAMA
