NEW DELHI, June 21- The Indian government has launched a new campaign to promote the virgin peaks of Himalayas in an effort to turn the country into a summer holiday destination for tourists, Press Trust of India (PTI) reported.
The campaign called ‘777 days of the Indian Himalayas’ was launched by Tourism Minister K Chiranjeevi aimed at attracting more foreign tourists during the summer season and letting the world know that a major part of the Himalayan range is in India.
“The decision to launch a campaign involving the Himalayas was taken after a meeting with the representatives of the Adventure Tour Operators Association of India (ATOAI),” said an official statement.
Chiranjeevi said the campaign not only seeks to promote Himalayan states but also the gateway cities.
“It is time to change the image of India from the one entirely in the plains to one with major attractions in the Himalayas, and to change India’s image as being only a winter destination to a summer destination as well,” he added.
– BERNAMA
