Kuala Lumpur, Oct 17 – Malaysia Airlines has reached the coveted one million Facebook fans.
This achievement has enabled the national carrier to extend its strong presence in the social media sphere, Malaysia Airlines said in a statement.
With the introduction of localised content for its Facebook site in 17 key countries from April 2013, coupled with the unveiling of singer/songwriter Yuna as its social media ambassador, Malaysia Airlines’ journey in social media has experienced exceptional growth.
Its Facebook site saw a substantial increase in fan acquisition from April to October this year with over 600,000 new global fans.
Indonesia led the way with a fourfold increase in growth, far outpacing the growth in the brand’s home base.
To commemorate this important milestone, Yuna together with Malaysia Airlines’ world-renowned cabin crew are featured in a special video to show fan appreciation in line with the ‘Journeys Are Made By The People You Travel With’ campaign.
The video will be shared across all social media assets and features Yuna’s latest song ‘I Wanna Go’ from her latest release in the US which embodies the spirit of amazing journeys.
The video is also earmarked for use across all other Malaysia Airlines social media campaigns.
“We have positioned social media at the forefront of our marketing mix. Growing our engagement with fans globally has contributed significantly to our business turnaround success,” said Khairul Syahar Khalid, Malaysia Airlines’ Head of Advertising and Promotions.
“Social Media is a new frontier for marketing, and as many brands have discovered, going on social media certainly pays.” He added, “We will be pushing the boundaries even further with our next marketing plans, all of which will see the social media platforms at the forefront.
“We want to continue to engage with our fans globally at a much deeper level while growing our footprint further.”
-Bernama
