KUALA LUMPUR, May 14 – Pocket Media, a performance-based mobile agency operating in Amsterdam and New York, has received investment from Hans de Back, Managing Partner of the Singapore-based IncubAsia Ventures to make inroads into the Asia Pacific region.
This investment is in line with the company’s proactive expansion policy and its rapid growth since its launch in April 2012, said a statement issued Wednesday in Amsterdam and here.
The region is a major driving force of mobile connection and subscriber growth, accounting for an estimated 1.4 billion new connections between 2013 and 2017. The company is seeking to tap into these new opportunities.
“Pocket Media fills the demand by advertisers to create more cost-effective marketing campaigns whilst providing the highest effective revenue per click for publishers. With this investment, Pocket Media will accelerate its growth even further, especially in the Asia Pacific region,” said Hans de Back.
Benjamin Pomerantz, founder of Pocket Media, concurred: “This investment is a game changer for us, allowing us to expand in the Asia Pacific region with mobile advertising. This is a strategic partnership, where De Back will join the board and lend his expertise in the areas of business development, marketing & sales, hiring and localization of the company.
Over the next two months, the company is looking to hire three to five individuals to establish the sales and business development team in Singapore.
– BERNAMA
