SINGAPORE, March 2 – MediaCorp, Singapore’s leading media company, has appointed Shane Mitchell as head, digital.
In a statement today, MediaCorp said Mitchell would help accelerate the growth of its digital business.
“Mitchell will be responsible for driving a unified digital strategy across MediaCorp’s online and mobile properties, commercialising business lines, improving user experience and working on strategic partnerships,” it said.
Mitchell would also focus on strengthening digital expertise across the organisation, underscoring MediaCorp’s commitment to staying relevant in a changing media landscape, it said.
It said Mitchell would report to MediaCorp chief executive officer (CEO) Shaun Seow.
Before this, Mitchell was CEO of Sydney-based Reddo Media Services, which specialises in app development and marketing, as well as providing commercial
and branded content strategy for businesses, it said.
Previously, he worked for Haymarket Media Group and YAHOO! in Sydney and in the UK.
– BERNAMA
