PETALING JAYA – Grab, the region’s leading ride hailing service with the largest network in Malaysia introduces new initiatives to enhance overall passenger, driver and road safety. These new measures expand upon Grab’s stringent safety initiatives, which the company has championed from its inception.
“Safety has always been a priority for Grab – it’s the foundation of how and why Grab came to be. Grab was born out of a mission to make transport safer across South East Asia and safety remains at the core of our business. In fact, according to a passenger poll conducted, 8 out of 10 women feel safer booking a ride with Grab than other transport option. However, we are acutely aware that we are far from being perfect, and there is so much more room for us to improve ourselves as we continue to grow, serve and transport more people across Malaysia,” said Sean Goh, Country Head of Grab Malaysia.
With that in mind, Grab is introducing the following initiatives:
a) Emergency Button
Grab has incorporated a one-touch emergency button in the passenger app which connects passengers to the national emergency response service (MERS 999) in the event of an emergency. Grab will log all out-going calls via the emergency button to follow-up with passengers and the authorities. The company is committed to invest resources to develop this function into a smart, comprehensive and efficient emergency button.
b) Eagle-i CVR in-car Dash Cam
In 2015, Grab piloted a programme to provide 100 top performing female drivers in Klang Valley with in-car dash cams. Grab is now working together with Eagle-i, Grab’s official Safety Camera Partner, to provide free Eagle-i CVR dash-cam to 3,500 top performing female and platinum drivers nationwide. The camera is able to record both audio and visual of up to 90 minutes of footage with a 120 degrees view in the vehicle, and will have a safety protective sticker to avoid tampering. Therefore, the memory card can only be removed by an authorised Grab personnel in the event of an incident or if a dispute occurs. Other drivers can purchase the camera via Eagle-i’s website at 70% discount for a limited time offer only. Drivers who qualify to receive the cameras for free will receive communications from the company beginning in August for details to pick up the cameras.
c) Telematics Programme
Grab’s telematics programme is a combination of machine learning and predictive analytics which identifies unsafe driving habits such as speeding, swerving and hard braking or accelerating, and educating drivers about ways toimprove the driving experience. Drivers will receive weekly summary of their driving performance for their reference and further improvement. The programme, which was rolled out in June in Singapore has already received very encouraging results to help improve road safety.
● 15% reduction in speeding
● 11% less instances of hard braking
● 18% less instances of sudden hard acceleration