KUALA LUMPUR, May 29- “Made in Malaysia” brands enjoyed strong popularity among consumers with home-grown brands named winners in 22 Trusted Brand categories in the 2013 Reader’s Digest Trusted Brand Awards.
In a statement today, Reader’s Digest said there were 107 award winners in Malaysia, 16 at the Platinum level and 91 at the Gold level.
Reader’s Digest said among the winners were Malayan Banking Bhd and Public Bank Bhd (banking sector); Sime Darby Property Bhd and SP Setia Bhd (property); SEGI University, Sunway University and University Malaya (education); KPJ Healthcare Bhd and Pantai Hospital Kuala Lumpur (healthcare); Honda, Proton and Toyota (cars); Petronas and Shell (petrol stations); and, DHL and PosLaju (air freight).
Multiple award winners included Panasonic and Samsung (each with four awards); Amway, Canon, Faber-Castell, Maybank, Public Bank, Sony and Toshiba (two awards each), it said.
Reader’s Digest’s managing director, Asia Pacific, Walter Beyleveldt, said the true test of success for a brand was whether it could earn and keep the trust of customers over time.
“Winning the award is the ultimate sea of consumer approval. These winning brands are the first choices of consumers — they have proven their trustworthiness and their commitment to quality, value, innovation, social responsibility and to satisfying consumers’ everyday needs,” he said.
The survey, conducted in Malaysia, Hong Kong, India, the Philippines, Singapore, Taiwan and Thailand, is based on responses to questionnaires distributed via Reader’s Digest copies as well as face-to-face interviews of randomly selected, upscale consumers.