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Sony Xperia Z and ZL prices slashed, decks cleared for Xperia Z Ultra launch

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JULY 22- Here is some good news for smartphone users, especially for the youth looking for either some good exchange offer or a new reasonably priced phone.

According to reports, Sony Xperia Z which was initially priced at Rs. 38,990 is now available at Rs. 33,990 and Xperia ZL which was for Rs. 34490 can now be purchased at Rs. 29,490.

The reason for reducing the prices of Xperia Z and Xperia ZL is not without reasons. According to gadget experts, this is a strategic move on the part of Sony as it would soon be coming out with 6.4 inch display size Xperia Z Ultra. The company is preparing a sound ground for the launch of its new product.
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To entice the users Sony is offering 12 months and 6 months EMI offers on Citibank, HDFC and ICICI credit cards with 0 per cent Interests. Furthermore, the Xperia Z customer can avail a free premium case worth Rs. 1,990 while the Xperia ZL buyers can have a free snap-on cover worth Rs. 1,490.

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Launched earlier this year the Xperia Z and ZL were well received in the Indian market. Both the smartphones are equipped with a 5-inch Full HD Reality display and are powered by 1.5 GHz quad-core Qualcomm Snapdragon APQ8064 processor and runs on Android 4.1 (Jelly Bean). In addition to this, it is supported by 2GB RAM which is fairly adequate for smartphone users.

The 13 MP rear camera accompanied by LED flash and 2 MP front facing camera have especially been applauded by the users. Powered by Li-Ion 2300 mAh battery both the phones have 16 GB internal memory expandable up to 32 GB.

Both the phones have connectivity options in phablets which include, GPRS, EDGE, 3G, WiFi, DLNA, USB and Bluetooth.

Sony seems to have been following the strategies of 0 per cent EMI plans of BlackBerry and the Rs. 10,000 discount on exchange of select smartphones in Samsung Galaxy Note 2 buying. It seems it is a good time, both for the users and the company.

INDIA TODAY