SINGAPORE, Sept 13- In order to acknowledge and thank its most loyal customers, British Airways is launching a “Lifetime Recognition Award” for Gold Members of its loyalty scheme, the Executive Club.
The scheme will enable customers, who collect 35,000 or more Lifetime Tier Points over the course of their membership, to retain their Gold status for life, the airline said in a statement.
The Lifetime Tier Points are calculated by adding up all the tier points ever collected by a customer over the course of their Executive Club membership.
Customers can track the number they have collected on ba.com. This means customers can continue to enjoy all the benefits of Gold membership for life, irrespective of how much flying they continue to do.
These include double Avios whenever they fly with British Airways, opportunity to reserve the airline’s best seats, additional reward seats only for Gold Members, priority first class check-in with all British Airways and oneworld flights, luxury of British Airways’ lounges shared with a guest, generous additional checked baggage allowance for all cabins and special privileges at some of the world’s most luxurious hotels.
British Airways will automatically renew the Gold Executive Card for eligible customers every year.
British Airways has a worldwide route network that covers more than 150 destinations in 75 countries.
– BERNAMA
