SINGAPORE, March 4 – British Airways has ‘done the double’ at the Superbrands 2015 awards, winning both the Business and Consumer titles.
The airline also secured the Consumer Superbrands title last year, but this is the first time any carrier has secured both the top titles, beaten Apple, Virgin Atlantic, Microsoft and Visa to the top business brand slot and Rolex, BBC, Microsoft and Nike to the best consumer brand accolade Google was the last brand to win both categories in 2008.
The airline said in a statement that the UK’s Consumer Superbrands are chosen by the British public in a national survey of 2,500 adults, while the Business Superbrands are chosen by a panel of marketing experts and 2,000 individual business professionals from across the UK. Keith Williams, British Airways’ executive chairman thanked its customers for helping the airline to secure the top spot.
“Everything we do is for them so to be recognised by both travellers and businesses alike means an enormous amount to all of us at British Airways.” Stephen Cheliotis, Chief Executive of The Centre for Brands Analysis and Chairman of the Superbrands Council, said that British Airways has consolidated its brand strength and not only retained top spot in the Consumer Superbrands survey but also taken pole position in the Business Superbrands survey for the first time.
British Airways is the UK’s largest international airline with a worldwide route network that covers more than 170 destinations in 75 countries.
– BERNAMA
