New Delhi, July 2 – Wal-Mart India on Tuesday launched its online wholesale platform in the country, offering the service in Hyderabad and Lucknow. The e-commerce platform will provide the same range of products as its wholesale stores, as well as special items for members, the company said in a statement.
“This initiative is aimed at enhancing our members’ shopping experience by integrating physical and digital store presence,” Wal-Mart India president and CEO Krish Iyer said.
Prior to the launch, Wal-Mart India organised workshops with members in the two cities to generate awareness about the initiative and to create a better understanding about website navigation, benefits and registration processes, the company said in a statement.
The platform, www.bestpricewholesale.co.in, is for registered members of Best Price Modern Wholesale stores. At present, Wal-Mart is engaged in cash-and-carry business in India. It called off a six-year partnership with Bharti Enterprises in October last year and decided to operate stores independently in India.
