SINGAPORE, November 19 – Popular chicken restaurant chain, KFC here,won several awards at the recent Marketing Excellence Awards and Loyalty & Engagement Awards ceremony in Singapore.
In a statement today, Kentucky Fried Chicken Management Pte Ltd said at the Marketing Excellence Awards, it bagged the Gold for Excellence in Consumer
Insights/market Research and Silver for Excellence in Direct Marketing category.
At the Loyalty & Engagement Awards, it won Silver for Best CRM Strategy and Silver for Best Use of Consumer Insights & Analytics Kentucky Fried Chicken Management is the leading quick-service restaurant chain in the chicken category in Singapore.
Organised by Marketing magazine, the Marketing Excellence Awards celebrate the very best campaigns, initiatives and programmes across Singapore’s marketing
and communications industry.
It is the premier event for marketers, rewarding innovation, creativity and marketing excellence and continues to raise the industry benchmark higher.
– BERNAMA
