JULY 18 – Micromax Canvas 4 was launched with much fanfare last week in India. With a pricetag of Rs. 17,990 and some amazing features, Canvas 4 was said to be a competitor of two leading smartphones–Samsung Galaxy S4 and HTC One. Though these two–Galaxy S4 and HTC One are priced at around Rs.40,000 in India.
It is obvious that anyone would like to own a much cheaper smartphone like Canvas 4 than the expensive handsets. And, fact is that in a price sensitive Indian market, Micromax Canvas 4 got some buyers as the domestic handset maker claimed that it has got 11,500 pre-orders for the new device.
There is no announcement about Canvas 4’s recent sales data, but seeing reviews and specs on various technology websites one can assume that the device could not match the heightened expectations of the consumers and over-promotion may have hampered its prospects in the markets.
Now, comparison with Samsung Galaxy S4 and HTC One has been misplaced. Though, there is no denying that Canvas 4 comes with some great features.
Samsung’s flagship phone Galaxy S4 has a 5-inch Full HD Super AMOLED display and 16GB internal storage, besides a 2GB RAM compared to Canvas4’s 1GB RAM. It makes the Samsung’s flashship phone much faster than Micromax Canvas 4 and also makes that capable of running more applications at the same time.
HTC One that runs on Android platform also has a 2GB RAM and total storage of 32GB/64GB. The HTC device features a 4.7-inch 1080p full HD display and is powered by the Snapdragon 600 and a quad-core chip.
Micromax Canvas 4 has been successful in making its presence felt in the smartphone market but putting it vis-a-vis Galaxy S4 and HTC One would be unfair. In a price-sensitive market, Canvas 4 is certainly going to make its mark in the race.
INDIA TODAY
