Kuala Lumpur, Jan 22 – Celcom Axiata Bhd expects a four-fold increase to 4.5 million visitors for its “Escape” network by the second quarter of the year against 1.5 million visitors, at present.
The service, which allows subscribers to enjoy various forms of content created, produced and packaged to suit a digital mobile lifestyle, is provided by Celcom’s wholly-owned subsidiary, Escape Axiata Sdn Bhd.
Celcom had earlier forecast a revenue growth of between five per cent and six per cent, annually, from the “Escape” service.
Chief Executive Officer Datuk Seri Shazalli Ramly said that “Escape” continued to be a revolutionary digital service that was changing the way Celcom’s customers enjoyed seamless digital entertainment whenever they surf the Internet.
He was speaking to reporters after the group announced their entry as a broadcast sponsor for the Barclays Premier League (BPL) in partnership with Astro and Fox Sports here Wednesday.
“With the league ending in the second quarter, subscribers can watch the live broadcasts in high resolution, as well as, enjoy the highlights of past matches life broadcasts and events in high resolution, with a unique pause and play feature across multiple devices,” he said.
Celcom Axiata Bhd, which has been meeting its internal key performance indicators over several quarters, expects the trend to continue this year with its new digital entertainment service, “Escape”.
Shazalli said Celcom planned to tap its existing customer base of 13 million mobile subscribers nationwide for the “Escape” service besides making a foray into Sri Lanka, Bangladesh, Cambodia, Indonesia, Singapore, Pakistan and Thailand.
– Bernama
