KUALA LUMPUR, June 19 (Bernama) — Malayan Banking Bhd (Maybank) expects sales at its four-day Treats Fair 2014 to rise by at least 15 per cent to over RM23 million.
These include 10,000 free gifts and 10 million Treats Points be given away to cardmembers daily as well as promotional deals to purchase selected second items for only RM10, the bank said in a statement Thursday.
For 2014, it also expects redemption to increase by over 20 per cent to about 2.5 billion Treats Points, compared with the 2.0 billion Treats Points redeemed last year.
The Treats Fair, held at the Mid Valley Exhibition Centre here beginning today, is expected to draw at least 10,000 more visitors this year compared with the 250,000 visitors last year.
This year’s Treats Fair will offer a wide range of products and services in various categories such as electrical, fashion, beauty, kids, travel, electronic gadgets and lifestyle.
– BERNAMA
