Kuala Lumpur – The Golden Globe Tiger Awards held in Pullman Kuala Lumpur on Monday, 11 April 2016, witnessed Astro receiving prestigious titles for its 2016 Thaipusam campaign.
Presented by the World Brand Congress, The Golden Globe Tiger Awards recognizes outstanding achievement and excellence in marketing and brand leadership. The media company was awarded with the ‘’ Marketing Campaign of the Year Award’’ and ”Best Digital and Social Media Marketing Campaign Award’’ for a Thaipusam marketing campaign, themed Thirumurugaatrupadai.
Mugilan Chitambram (pic), Assistant Vice President of New Media, Indian Consumer Business, was also presented with the ‘’Most Influential Digital Marketing Leader in Malaysia Award’’.
Astro’s Thaipusam campaign took place on Astro Ulagam website and Astro Ulagam social media platforms like Facebook, Twitter, Instagram and YouTube. These social platforms were then linked to the interactive TV, creating an interesting and unique engagement experience for its viewers.
This 360 degree campaign resulted in a 119 Million Facebook Reach. The campaign’s hashtag, #VetriVel2016, trended heavily on social media as followers of Astro Ulagam continuously shared their photos and videos of their Thaipusam celebration.
Last month, this Thaipusam campaign also received the Guinness World Records for the ‘’Longest Live streamed Festival’’. The livestream continuously took place for 55 hours from 7 locations and 3 countries – Malaysia, Sri Lanka and India.
