Kuala Lumpur – Astro will be streaming 48-hour live Thaipusam celebrations on the Astro Ulagam website from three locations: Kallumalai in Ipoh; ThannerMalai in Penang; and, Munivarar Temple in Johor Bahru.
The live streaming will begin on February 8th, 2017 at 0000Hrs, and end on February 9th, 2017, at 2350Hrs (Malaysian time).
Dr. Rajamani Chellamuthu, Senior Vice President, Content Management Group, Astro said, “Through this live-streaming, Astro Ulagam takes yet another step in aspiring to offer a wider audience the best content in demand for its viewers.Following the success of last year’s Guinness World Record, Astro continues to capture the 2017 Thaipusam celebration with the theme PanjamirthaVannamand bring it to audiences worldwide on Astro Ulagam website and Facebook page”.
This year’s theme for the Thaipusam 2017 celebrations, PanchamirthaVannam, tells the story of Lord Murugan through its songs, composed by devotee and religious icon, PambanSwamigal.
The Astro Thaipusam 2017 live streaming will have singer, T.L. Maharajan add to the festive atmosphere. Maharajanis known for his singing of religious songs from PanchamirthamVannam as well.
During the 48-hour live streaming, the kaleidoscope of the vibrant festivities will have additional cross-screening recordings ofThaipusam celebrations from Palani in India, and Nallur and Inuvil in Sri Lanka.
Netizens following the Thaipusam 2017 celebrations can find and post photos and videos using #Veeravel2017.
Both previous years of live-screening of Thaipusam celebrations saw global audiences from a host of countries including the United States of America, the United Kingdom, India, Canada, Sri Lanka, Singapore and Malaysia.
Astro Ulagam is Malaysia’s Indian Entertainment News & Events hub highlighting Indian channels and top shows on Astro, latest entertainment news, videos and more. Currently Astro Ulagam Facebook page boasts near to 2 Million likes.
For more updates, please visit the official website, www.astroulagam.com.
Astro achieved Guinness record in 2016 for Thaipusam live streaming
In 2016, Astro set a Guinness World Record for the ‘Longest Live Streamed Festival’ with a 55-hour live streaming of Thaipusam on Astro Ulagam’s website and Facebook. A year earlier, it established an entry in the Malaysia Book of Record as the ‘Highest Reach on Facebook for Live Streaming of Tamil Programme’ during Thaipusam with a 41.4 million Facebook reach.
