Mumbai, October 7 – Men’s Health magazine curated a luxury menswear fashion show at the Myntra Fashion Weekend at Palladium Hotel in Mumbai on Saturday night, and set the stage to redefine the rules of men’s fashion.
Firstly, the magazine did away with high brow designer wear and chose to showcase ‘real guy’ looks with ready-to-wear collections from across various brands. As a result, the show started with some sharp and dressy looks from Thomas Pink, moved to the casual and cool of Paul and Shark, and ended with the punk and rebellion of Diesel Black.
Ali Zafar, the showstopper of the evening, defied another rule and opened the show instead of closing it. Looking dapper in a grey suit, the Pakistani singer-actor was escorted down the ramp by leggy models wearing items of men’s clothing yet everyone’s attention was fixed on him.
Businessman Timmy Narang and a few players from Mumbai FC were others who walked the ramp. Another unique aspect about this show was that it did away with the usually preferred prerecorded music to give tempo to strutting down the runway and had, instead, percussionist Faizan Hussain (Zakir Hussain’s nephew) do a live jugalbandi with popular South Mumbai DJ Mihir Ganatra right through the programme.
Choreographed by Lubna Adam, the models were casual and cool, and several of them did a little dance, or at least high-fived each other as they walked the ramp. Popular female model Binal Trivedi, who sat in the Men’s Health enclosure in the front row, got a lot of impromptu flying kisses from the models walking the ramp, but she chose to return only a few.
Besides Trivedi, the front row comprised of socialites Zeba and Rajesh Kohli, sculptor Arzan Khambata, film director Onir, actor and former MH Cover Guy Freddy Daruwala, among others. Members of the Mumbai FC also sat in the front row and cheered the models.
The evening was fun and entertaining, and made two statements. One: Menswear is not about brands, it’s about clothes that enhance one’s personality. And two: Men’s Health encourages you to get fit, not to go out shirtless all the time, but to look better in the clothes you wear.
-INDIA TODAY
