KUALA LUMPUR, Nov 6 – According to the latest Nielsen Radio Audience Measurement (RAM), Astro Radio remains the leading radio station network in Malaysia with weekly listenership of 13 million, up from 12.6 million in the previous survey. Astro Radio is also the only radio operator whose total listenership grew in the latest survey. Its share of listenership stood at 56.3%.
In terms of listenership ranking, the Nielsen RAM survey reiterated the position of ERA fm, THR (including Raaga and Gegar) and SINAR fm as the top three radio stations in the country with 5.2 million listeners, 3.8 million listeners and 3.7 million listeners respectively. Astro Radio’s breakfast shows also retained their position as the Top 3 Breakfast Shows in the country.
ERA fm, hitz fm, MY FM and THR Raaga are the No. 1 radio stations in their respective language. THR Gegar continued to be the No.1 station in the East Coast of Peninsular Malaysia with 1.9 million listeners.
Dr. Jake Abdullah (pic), Chief Executive Officer of Astro Radio in a recent press release said, “We would like to thank our loyal listeners for supporting our radio stations. Our leadership position is made possible by our popular talent and innovative radio programming. We are also pleased to see growing listenership for Astro Radio’s other stations such as SINAR fm, THR (Raaga & Gegar), LiteFM and MELODY FM.”
“Radio trends continue to evolve and we aim to stay ahead of the game by focusing on localising our content, introducing new technology that drives mobility in listenership, formulating marketing and advertising strategies that are in tune with evolving listenership trend. We serve our clients with strong creative ideas and campaign execution that encompass our digital assets, on ground events and collaboration with other Astro properties” Abdullah further commented.
Abdullah also thanked sponsors, partners and advertisers for their support. “We will continue to produce innovative content to capture the ears and hearts of our listeners. Our approach has always been to keep pushing forward, doing more, and investing more. Today, Malaysians can access Astro Radio 24/7 on the go through our Raku app and web players, making our radio stations truly accessible anywhere, anytime,” he added.
Meanwhile, the ASTRO also noted that THR Raaga continued to dominate as the country’s top Tamil station with 1.9 million listeners. The station’s Exclusive Audience and Average Audience increased from 927,000 to 977,000 and 192,000 to 210,000 respectively.
