Realizing that people now offer access data directly through native apps instead of a web browser, Google has partnered with 40 popular apps for Google Now.
“Starting today, the Google app on Android can help you keep up with all the good stuff in 40 different apps at a glance-it’ll bring you Now cards to help you out with your day-to-day life, giving you information that’s helpful to you, right when you need it,” said, Aparna Chennapragada, Director of Product Management at Google’s Search team.
Cards for apps like Airbnb, Instacart, Pandora, Shazam, Lyft, and Trip Advisor have been added. Cards from around 40 apps will appear contextually on the basis of location, relevance and time.
Earlier in the month, Microsoft showcased enhancements to its Cortana Virtual assistant and it appears that Google is now upping the ante. It is worth noting, Cortana already offers an API for third party app integration on Windows Phone, so for once Google is behind the curve.