Home Business Nokia packs insurance with new handset purchases

Nokia packs insurance with new handset purchases


March 13, 2013-Nokia India has tied up with New India Assurance to offer an insurance cover theft and damage of handsets. Incidentally, the Norton Mobile Survey 2012 shows over 43 per cent Indians either lost or had their mobile phones stolen last year.

From March 14, consumers will be able to buy the insurance along with a new phone from Nokia Branded Retail stores in Delhi-NCR, Jaipur, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Hyderabad, Bengaluru and Cochin. The offer will be made available across the country soon.

The insurance plan covers a Nokia device against damage or theft of the device, accidental damage to exterior/interior components, damage caused by external impact on the device due to dropping and/or other deliberate action by third-party, by accidental entry of fluid in the device’s internal circuitry, loss of device through housebreaking, loss of device during riots, strikes and other malicious acts and theft from locked or unattended building, room or vehicle.


nokia-lumia820_505_031213030516The premium will range from Rs 50 to 1.25 per cent cost of the handset.

The insurance certificate can be obtained at the time of purchase, by providing a few personal details. There will also be additional services such as pick-up and drop services for processing the claims and repairs. This will entail nominal additional costs.

In a press note, Kannan Gopalakrishnan, Director Retail, Nokia India, said the company believed in delivering continued value to consumers and supporting them beyond the moment of purchase.

“The NIA insurance plan is aimed at safeguarding Nokia consumers against the angst caused by loss, theft or damage of their devices, while offering them an affordable and effective solution to protect their investments. We believe with the changing consumer landscape and the growing penetration of smartphones in India, this plan is sure to see strong uptake amongst our consumers.”